November 22, 2000
E-mail Tracking Technology Raises Privacy Concerns
E-mail Tracking Technology Raises Privacy Concerns
Marketing companies now regularly keep tabs on which prospective customers open their e-mail solicitations, and at what time of day, arguing that consumers benefit because the information is used to devise more personalized promotions. But privacy advocates contend that such practices open a new window of surveillance on a traditionally private sphere of communications.
Posted by rshah at November 22, 2000 12:00 PM