March 20, 2001
Interactive TV - Spy TV
Interactive TV - Spy TV
Interactive television has been designed from the beginning to gather information about people in their own homes. Using the TV's return path, and artificial intelligence, interactive TV providers do demographic, lifestyle, market segmentation and psychographic analysis of your viewing habits. Such analyses can be combined with externally available data to create an intimate picture of who you are and what motivates you.
Posted by rshah at March 20, 2001 12:00 PM