May 02, 2001
Can the media help turn geek into chic?
Can the media help turn geek into chic?
To join the two ideas in the public's mind, all-out media blitzes have begun in at least four countries, using Hollywood-style recruitment tactics to attract women in particular toward careers in technology. By revamping technology stereotypes, these groups hope to curb labor shortages that are in danger of crimping their countries' future business success.
Posted by rshah at May 2, 2001 12:00 PM