June 28, 2001
Yahoo ads close in on visitors' locale
Yahoo ads close in on visitors' locale
Yahoo plans to incorporate Akamai's geographic targeting technology, called EdgeScape, to pinpoint a person's location by city, state and country. This type of mapping allows Yahoo to serve ads or other information that may be more targeted to the visitor. The deal expands a two-year relationship between Akamai and Yahoo, which relies on the delivery service's technology to enhance Web site performance.
Posted by rshah at June 28, 2001 12:00 PM