July 30, 2001
BSA's Truce Campaign
BSA's Truce Campaign
The BSA's campaign is primarily a marketing effort essentially designed to scare people into buying more software. But for many enterprise customers who are quickly becoming fed up with the group's hardball tactics, the campaign is having the reverse effect: compliance, then departure to alternative products, like open source.
Posted by rshah at July 30, 2001 12:00 PM