January 14, 2002
Gadget makers target women
Gadget makers target women
Companies like Panasonic have found that style is the number one priority for women, whereas men are more concerned with brand and what the thing does. "A lot of women want permission to buy the cute version of something," said Ms France. "It is something we have seen a lot in the teen market. If something is cool and it's a great colour, you're going to get it."
Posted by rshah at January 14, 2002 12:00 PM