August 27, 2002
DoublClick to Limit Use of Profiles
DoublClick to Limit Use of Profiles
DoubleClick agreed to pay $450,000 and limit its use of personal information to bring an end to an investigation by 10 states into claims the firm inappropriately profiled computer users. The settlement follows a 30-month probe of DoubleClick Inc.'s use of millions of electronic tags called "cookies" to track, on behalf of clients, what Web sites individual computer users visited and whether they clicked on online banner ads.
Posted by rshah at August 27, 2002 12:00 PM