December 30, 2002
New Billboards Sample Radios as Cars Go By, Then Adjust
New Billboards Sample Radios as Cars Go By, Then Adjust
As part of a $20 million investment, Mr. Langeland, a Sacramento-based entrepreneur, has erected 10 billboards that can display both video and text and can be programmed with changing messages and images. In addition, the billboards include fledgling technology that is designed to identify the radio frequencies of passers-by.
Posted by rshah at December 30, 2002 12:00 PM