March 15, 2005
Consumers controlling cookies
JupiterResearch has some surprising findings regarding cookies.
Based on a survey of 2,337 U.S. respondents, the study finds that 17 percent of Internet users delete cookies on a weekly basis. Approximately 12 percent do so on a monthly basis, and 10 percent make it a daily habit.
"For some reason, consumers have identified cookies incorrectly as spyware," he added. "Consumers don't understand what cookies do."
The report found 28 percent of Internet users are selectively rejecting third party cookies, such as those placed by online ad networks. One company researchers interviewed said the number of visitors blocking third-party cookies has increased from less than three percent in January 2003 to 14 percent of visitors in January 2005. Peterson suggested site owners should turn instead to first-party cookies as a standard.
I personally have trouble believing that people ACTUALLY do this. I would like to see more data from online sources that rely on cookies. JupiterResearch has recognized this issue, and over at their blogs, analyst David Schatsky says that they talked to a number of web operators that corroborated this information.
Posted by rshah at March 15, 2005 02:16 PM
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