June 03, 2005
Companies subvert search results to squelch criticism
From Online Journalism Review:
The answer isn't a simple one and can't be answered directly as Google and other search engines will not spell out exactly how their top secret algorithms work. But after reading through Quixtar Blog, the picture becomes clearer: The company, a revamped online version of Amway, has had trouble with critics online and decided to fight them by unloading an arsenal of search engine optimization (SEO) techniques that go against accepted marketing techniques and into the muddy world of Web page spam, also known as link farms and Google bombing.
Posted by rshah at June 3, 2005 07:22 AM
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